Monday, May 2, 2011


OMG! The new face of Hugo male fragrance is the lead singer of 30 seconds to Mars, Jared Leto.

HUGO Fragrances is excited to announce the signing of American musician, actor and director, Jared Leto, as the face of its new male fragrance: HUGO Just Different – a fresh and unexpected scent designed to inspire men to see things differently, through different perspectives. Jared is also confirmed as the face of the iconic HUGO Man fragrance – originally launched 16 years ago – and will star in new TV and print campaigns for both scents rolling out globally as of July 2011.

Jared has an innate curiosity, constantly on the look out for original ideas and experiences from a multitude of sources. He likes to customise, personalise and remix – putting his individual twist on things to express his personality and creativity. He represents the perfect match with the HUGO brand, which through its fashion and fragrances, embodies an avant-garde, yet confident style, and a contemporary attitude.

HUGO inspires men to succeed through creativity, which is something I’ve aimed for my entire career. Like the HUGO man I look for inspiration in everything around me and seek out unusual and unexpected things and experiences.” Jared Leto.

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